Your ads run out of ideas long before you run out of budget
Most brands recycle the same three angles until they stop working. Then somebody guesses at a new one, pays for the render, and finds out it says something you're not allowed to say.
Without it
- The same angles on repeat Everyone runs the ad that worked last quarter until it dies.
- Ideas from a brainstorm Angles come from the team's opinion, not from what buyers actually say.
- One wrong word In a category with rules, a single line can get an ad pulled or an account flagged.
- Pay first, check later Money goes into renders before anyone checks the script.
With it
- Angles from real customers Every hook starts from words your buyers already used in their reviews.
- Built for a real person Each ad is written for a specific buyer profile, not "everyone".
- Your rules at every step Concepts, scripts and finished images are all checked against your do and don't list.
- Cheap checks up front Bad ideas die while they're still a sentence, before a render is paid for.
How it works
What lands in your review queue
- Buyer profile passed"The desk worker who fidgets all afternoon." Graded 3 of 5, right in the target band.
- Script line rewrittenA line that hinted at a health benefit. Caught and rewritten before any image was made.
- Static rejectedThe product came out too big in the hand. The image check sent it back.
- Static readyIn-hand shot, headline taken from a real five star review.
- Video ready for reviewA 15 second selfie style clip, waiting on your yes.
Sample report, for illustration.
What you get
- Your brand brainProducts, real photos, voice, and your approved and banned wording, all in one place the engine reads from.
- A customer language bankThe phrases your buyers use, pulled from your reviews and marked safe or unsafe for ads.
- Graded buyer profilesSpecific enough to write for, broad enough to scale.
- Your rules, enforcedChecks at the concept, the script and the finished image, so nothing off limits slips through.
- A first batch of adsStatic ads and short UGC style videos, made with your own generation credits and approved by a person.
- A log of every adEach one traces back to the buyer profile and the customer words it came from, with what it cost to make.
- A plain English guide and a walkthrough callHow to run a new batch, read the log and approve what ships.
- Fixes and updates includedAnything that breaks or needs tuning, I fix, for as long as you're on the monthly plan.
Who it's for
Ecommerce brands that spend real money on paid social and need a steady flow of new creative, especially brands with strict rules about what an ad can and can't say.
- It fits if you have a few hundred customer reviews or more.
- It fits if you have real photos of your products.
- It fits if creative, not budget, is what's holding your ads back.
- It fits if you have a list of claims you can't make, or you want one written properly.
It's not for you if you're pre-launch with no reviews yet. The engine is only as good as what your customers have already said.
Already running
- 1,651 customer reviews mined on the first install
- 3 rule checks every ad passes before a person sees it
- 5 video ads approved from the first batch
Running for an ecommerce brand in a regulated category. Every angle it writes starts from that brand's own reviews, and every concept and script goes through the brand's rules before a single image gets made.
Questions
What does it cost to run each month?
The monthly fee covers me running it and tuning it for you. On top of that, the AI usage, the image and video generation credits, and the log that tracks every ad bill to you directly, and the total depends on how many ads you make.
How long does setup take?
About 30 days. It's the most involved install I do. Most of the time goes into building your brand brain, writing your rules into the checks, and grading the first batch with you so it learns what good looks like.
What do I need from you?
Your reviews export, your real product photos with sizes, your list of claims you can and can't make, logins for the accounts it runs on, and one person who approves ads before they go live.
Does it launch the ads for me?
No. It makes the creative and a person approves it. You or your media buyer launch the ones you like.
Will the product look right?
Every image is built from your real product photos, and a check on the finished image confirms it's your product and measures how big it looks in the hand. Anything that fails gets sent back before you ever see it.
