Every client's shot list starts from a blank page
Every month your managers sit down for every client, dig through the content calendar and last month's list, and write 15 new videos from scratch. It eats hours, and the quality depends on who wrote it and how tired they were.
Without it
- Hours per client Every list gets researched and written by hand.
- Uneven quality Great lists from your best manager, thin ones from everyone else.
- Vague ideas Videos that name a concept but leave the shooter to invent the script.
- Your rules live in people's heads New managers learn your formats the slow way.
With it
- One line in Slack Ask for the month and the draft comes back a few minutes later.
- Scored before you see it A second AI checks every draft against your own best lists.
- Ready to film Every video carries its hook and its script, not just a concept.
- Your rules, every time Your formats, hook rules and power words go into every draft.
How it works
What lands in Slack
- The Google DocA short plan intro, a count of videos per format, then a section for each format.
- 15 videosEach with a hook and the script, so a shooter can film it without guessing.
- Already checkedScored on format, hook, power words, pain point, client fit, creativity and layout.
- Want changes?Reply in the thread in plain words and the same document comes back revised.
- ApproveThe document moves into the client's approved folder. Same file, same link.
Sample report, for illustration.
What you get
- The shot list engineLive in your Slack, answering /shotlist and @mentions in each client's channel.
- Trained on your methodYour formats, hook rules and power words, taken from your own SOPs and your answers to my questionnaire.
- The quality checkA second AI that scores every draft against your own best shot lists before a person sees it.
- A client sheet your team runsAdd a client in about ten minutes by pasting links, no developer needed.
- Hosted and watched by usIt runs on our servers, backed up, with drafts in a folder your clients can't see.
- A plain English guideHow to ask, review, request changes, approve, and add a client.
- A walkthrough videoRecorded on your live setup.
Who it's for
Content and video agencies that write a shot list or content plan for every client, every month, and already have a way they like it done.
- It fits if your managers write monthly shot lists for five or more clients.
- It fits if you have past lists you're proud of that can set the bar.
- It fits if your team already works in Slack and Google Drive.
- It fits if you want a strong first draft, with a person still approving every list.
It's not for you if you want lists sent to clients with nobody reviewing them. Nothing goes out until someone on your team presses Approve.
Already running
- 7 things scored on every draft
- 8 of the agency's best past lists set the bar
- 15 videos in a typical month's list
Built for a video agency whose managers write a shot list for every client every month. The agency's own rules and example lists are what every draft gets judged against.
Questions
What does it cost to run each month?
The monthly fee covers me hosting it, watching it and fixing anything that breaks. On top of that, the AI it uses bills to you directly, usually a modest amount that grows with how many lists you run.
How long does setup take?
About 14 days. The first week is teaching it your method and your best examples, the second is running real months for real clients and tuning it with your team.
What do I need from you?
Your SOPs on formats and hooks, a handful of past shot lists you consider great, access to your Slack and Google Drive, and an hour with whoever writes your best lists.
Does it send anything to my clients?
No. Drafts sit in an internal folder. A list only moves to a client's folder when someone on your team presses Approve.
What if we don't like a draft?
Reply in the thread with what you'd change, in your own words. It rewrites the same document and posts it again, as many times as you want.
