Pregame Pre-Call System

Half of sales is what happens before the call

Someone books, then you either forget to remind them, or you remember and they still ghost. And when they do show, you're googling their website in the two minutes before you hit join.

Without it

Reminder emails nobody opens They booked a week ago and forgot. You find out at the top of the hour.
Winging the first five minutes You open their site right before the call and make it up from there.
No-shows that just disappear Nobody follows up, so a lead who was ready to buy goes quiet for good.
A CRM you fill in by hand Their form answers live in one email and their phone number in another.

With it

Confirmed on WhatsApp A message 24 hours out with a yes button and a reschedule button, then one more an hour before.
A scouting report waiting Who they are, what they answered, what they posted lately and the questions worth asking, on their CRM page.
No-shows rebooked A personal note on WhatsApp and email with their own reschedule link, minutes after the miss.
A CRM that fills itself Every booking lands as a lead with their answers, and your team hears about it in Slack.

How it works

01 Someone books Their CRM page is created with every form answer, your team gets a Slack ping, and your ad account hears about the booking so your ads learn.

02 The scouting report gets written AI reads their website, their Instagram and their answers, then writes the brief and the questions to ask. It's checked for quality before it lands on their CRM page.

03 They get confirmed on WhatsApp 24 hours before, a message with "Yes, I'll be there" and "Need to reschedule" buttons. One more an hour before. A reschedule updates the brief and cancels the old reminder.

04 You take the call prepped Open their CRM page and the run of show is there: what they want, what to probe, where to steer.

05 No-shows get rebooked Mark them No Show and within five minutes they get a short personal note on WhatsApp and email with their reschedule link. Anyone who already rebooked is skipped.

What's on their CRM page before you join

Scouting report: discovery callWritten 20 minutes after booking · sample

Who they areA 12 person agency, two offers, posting four times a week on Instagram.
What they told youTheir form answers, word for word, plus anything they said to your DM setter.
What they wantMore booked calls without hiring another setter.
Questions to askFive probes in order, from their current numbers to what they tried last.
Run of showThe five steps of the call, ending on one clear decision.

Sample report, for illustration.

What you get

Booking to CRMEvery booking lands as a lead with their answers, plus a Slack ping for your team.
WhatsApp confirmationsOn your existing business number, which keeps working on your phone, with templates approved by Meta.
The scouting reportWebsite and Instagram research, the brief and the probe questions, written onto their CRM page.
No-show rebookingWhatsApp plus email with their own reschedule link, and the lead stamped in your CRM.
Send locksIt only messages the number on the booking, only with approved templates, under a daily cap.
Failure alertsIf a message doesn't deliver, Slack tells you which one and why.
A plain English guide and a walkthrough videoWhat fires when, and where to look if something seems off.

Who it's for

Founders and sales teams who book calls on a calendar and lose deals to no-shows and cold starts. If your leads live on WhatsApp more than email, this is built for you.

It fits if you take five or more booked calls a week.
It fits if you book through cal.com, or are happy to switch.
It fits if you keep leads in Notion, or are open to it.
It fits if no-shows and forgotten follow-ups are where your deals leak.

It's not for you if you sell off a checkout page with no call. Want the after-call side handled too, the summary, tasks, follow-up and reels? That's Postgame.

Already running

132 leads in the CRM it writes to
2 WhatsApp reminders before every call
5 minutes from a no-show to the rebook note

Every sales call I book runs through this now. I built it after watching good leads book, forget, and never come back.

Questions

What does it cost to run each month?

The monthly fee covers me hosting it and keeping it running. On top of that, the WhatsApp sender, Meta's per message fees and the AI bill to your own accounts, usually under $50 a month.

How long does setup take?

About 14 days. Most of it is Meta verifying your business and approving your message templates.

Does it reply to people on WhatsApp?

Never. It only sends the reminders and the no-show note. When someone replies, you answer from your own phone like you always do.

Can it message the wrong person?

No. Every send is locked to the phone number on that booking, uses an approved template, and stops at a daily cap. Anything that fails the lock gets blocked and flagged in Slack.

What do you need from me?

Your cal.com, your Notion, your Slack, your WhatsApp business number, and a couple of past calls so the brief matches how you sell.