Deals die between the call and the proposal
They were ready on the call. Then you spent three days on a Google Doc, and by the time it landed they'd cooled off, or picked someone faster.
Without it
- Days to write one A blank doc, an old proposal to copy from, and a price you second guess.
- Generic pitches The same three packages, whatever they told you on the call.
- Prices typed by hand One typo and you're explaining why the total doesn't add up.
- A PDF they skim No way to see what they actually want, so you wait for a reply.
With it
- Written from the call Their pains in their own words, their tools, their numbers, quoted with the date.
- Built from your menu The offers that fit their asks, grouped by the outcome they want, your pick pre-ticked.
- Prices from one source Every price pulled from your own menu, so the totals always add up.
- A page they shop from They tick what they want and see a live total, then send their picks or pay.
How it works
What your lead sees
- Their words back to themThree quotes from the call, dated, framing the problem.
- What it's worthThe return in their own numbers, not yours.
- Build your own packageTen of your offers in four groups, your pick pre-ticked, a live total in a sticky cart.
- One planOne price, one upfront option, and a guarantee in plain words.
- Next stepSend their picks or start today, from the same page.
Sample report, for illustration.
What you get
- Your menuEvery offer you sell, with its price, timeline, proof and tools, as the single source every proposal pulls from.
- The proposal templateYour brand on the layout that closes for me: proof, value, a build your own menu and one plan.
- The writerInstalled in your Claude account, reads a transcript and drafts the whole page.
- Your proposals domainEvery proposal on its own link with a proper share card.
- A free action plan versionA sister template for audit calls: a no price action plan in your brand, so every call gets a follow-up.
- A plain English guide and a walkthrough videoMe taking a real call to a live proposal, start to finish.
Who it's for
Agencies and consultants who sell on calls and lose momentum writing proposals.
- It fits if you send three or more proposals a month.
- It fits if you sell a set of services or systems that can live on one menu.
- It fits if you record your sales calls.
- It fits if your proposals still go out as a doc or a PDF.
It's not for you if every deal is a one off custom quote with nothing repeatable. Pairs with Postgame, which files the call the moment you hang up.
Already running
- 24 proposals shipped from call transcripts
- 1 source for every price, zero typed by hand
- 3 systems picked live on one call by a creative agency
Every proposal I send now comes out of this. One went up live on a call with a creative agency, and they picked three systems before we hung up.
Questions
What does it cost to run each month?
The monthly fee covers hosting your proposals domain and keeping the engine updated. Claude bills to your own account.
How long does setup take?
About 14 days. Most of it is turning what you sell into a clean menu with real prices, which is worth doing anyway.
How do I run it?
One command in Claude after the call. I set it up in your account and walk you through your first one live.
Can clients pay from the proposal?
Retainer proposals can carry your payment links. For one time builds, their picks come to you and the deal moves to onboarding.
What do you need from me?
Your offers and prices, two or three recorded sales calls, your logo and colors, and a subdomain for the proposals.
