You pay for ads you never check
Google Ads is built for people who live inside it. Most owners log in once a month, if that, while bad keywords, junk searches and campaigns that stopped working quietly eat the budget.
Without it
- Logging in to find out Answers are buried in a dashboard you avoid.
- Wasted spend nobody sees Searches that never convert keep costing money.
- Losers keep running Keywords and campaigns that stopped paying off stay on for weeks.
- No record Nobody remembers what was changed, or when.
With it
- Just ask "How did my ads do this week?" gets a straight answer with real numbers.
- Waste gets flagged The worst keywords and junk searches, with what to do about each.
- Fixes come to you Negatives to add, losers to pause, budgets and bids to move, all ready for a yes.
- Every change logged Ask for the list any time, or undo the last one.
How it works
What lands in your channel
- CampaignsSpend, sign ups and cost per sign up for each one, and what moved since last week.
- Worst keywordsThe ones spending the most for the least, with a fix for each.
- Junk searchesWhat people typed that cost money and got nothing, plus the exact words to block.
- Best keywordsThe ones bringing sign ups in cheapest, so you know where more budget should go.
- What I'd do nextOne to three changes, ready for your yes.
Sample report, for illustration.
What it can manage for you
- Block junk searchesAdds negative keywords at the campaign or ad group level, never broad ones that could shut off good traffic.
- Pause losersPauses keywords or whole campaigns that are spending without results, and turns them back on when you want.
- Move budget and bidsRaises or lowers a campaign's daily budget and adjusts keyword bids.
- Swap keywordsReplaces a weak keyword with a better one, or adds new ones.
- Refresh ad copyWrites new ad text and swaps it in, pausing the old ad.
- UndoAsk it to undo the last change and it proposes the reverse, same yes required.
What you get
- The ads agentConnected to your Google Ads account, living in your Slack or Discord.
- Ready made commandsReport, campaigns, best and worst keywords, junk searches, pause, swap, change history.
- A yes before every changeNothing in your account changes until one of your approvers says yes, and "no, don't" is read as a no.
- Locked to your accountIt refuses any account that isn't yours, and only the people you pick can approve changes.
- Your scheduled reportDaily or weekly, posted to your channel at the time you choose.
- A plain English guideEvery command, what breaks it, and how to fix it.
- A walkthrough videoRecorded on your live account.
Who it's for
Businesses spending real money on Google Ads that don't have someone living in the account every day.
- It fits if you run Google Search ads and check them less than you should.
- It fits if your team already works in Slack or Discord.
- It fits if you want your campaigns managed and tightened every week, but never without your say.
It's not for you if you don't run Google Ads yet. Get the campaigns working first.
Already running
- 2 businesses running it
- 4+ months live at the first install
- 8 ready made commands, plus plain questions
Running for a paid trading community in Discord since May, and for an ecommerce brand in Slack. It's also how I manage the Google Ads accounts for my own retainer clients.
Questions
What does it cost to run each month?
The monthly fee covers me hosting it, keeping it running and fixing anything that breaks. On top of that, the AI usage it runs on bills to your own Anthropic account.
How long does setup take?
About 14 days, from access to your first report landing in your channel.
What do I need from you?
Admin access to your Google Ads account, your Slack or Discord, an Anthropic account with credit on it, and the names of the people allowed to approve changes.
Can it break my account?
It can't change anything on its own. Every change comes back as a plan first, and it only runs after one of your approvers says yes. Every change is logged, and it warns you before anything that can't be undone.
Does it replace an ads manager?
It does the day to day of one. It watches the numbers, finds the waste, and makes the changes you approve. The big calls, like your offer and how much to spend overall, are still yours, or mine if you want them to be.
