Free Skill from EZJ Online

Your sales calls are your best content. You're just not posting them.

A free Claude Code skill that pulls your Fathom recording, finds the moments people actually react to, and cuts them into vertical reels.

Built on the call reel format that got me 100k views and 1,090 comments off one clip.

Works inClaude CodeFathomMacLinux
Scroll to get the prompt

From call to reel

01 Pull the call Grabs your transcript and recording straight from Fathom.
02 Find the bangers Claude reads the whole call and scores every moment for reaction, stakes and clarity.
03 Frame the faces It looks at the video and crops you on top and your guest's reaction on the bottom.
04 Hook and loop Opens on the best line from anyone on the call, then loops back into it.
05 Ready to post Vertical reels with captions and sticker beats, plus a caption with your comment CTA.

Copy. Paste. Done.

Paste this into Claude Code. It installs the skill, sets up the tools and connects your Fathom.

install-callback.txt
Install the callback skill from https://github.com/ezjonline/ezj-automations/tree/main/skills/callback into my Claude Code skills directory. Clone https://github.com/ezjonline/ezj-automations, copy the skills/callback folder to ~/.claude/skills/callback, then follow the Setup section in its SKILL.md: install ffmpeg, yt-dlp, Pillow and whisper if I don't have them, walk me through getting my Fathom API key, and confirm it works by listing my last 14 days of calls.
  • Claude Code
  • A Fathom account with an API key
  • A call where someone reacted
  • Their OK to be in a reel
  • 100k views on the reel this format came from
  • 1,090 comments off one comment keyword
  • 0 video editors needed

Why call reels hit different

A scripted reel is you telling people it works. A call reel is somebody finding out it works, live, on camera. People watch the guest's face, not the demo, so the reaction is the content.

  1. Cold open. Opens on the most arresting line in the window, from anyone on the call, then cuts back to where it started.
  2. Reaction on screen. You on top, your guest on the bottom, or your screen share in the middle when you're showing something.
  3. Stickers that narrate. White boxes every few seconds, like "Wait for their reaction" and "It just clicked", so viewers stay for the payoff.
  4. Built to loop. Ends right before the cold open, so the replay runs straight back into it.

Try it with

example-prompt.txt
Cut reels from my last sales call in Fathom. Find the top 3 moments where the other person reacts, and write me a caption for each one with "comment AUDIT" as the CTA.

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Want the whole system, not just the skill?

This is one piece of how I run my business. Book a free AI Audit and I'll map out what the full setup looks like for yours.

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P.S. The reel that started this was a prospect watching a demo and saying "this is sick". Nobody scripted that, and that's why it worked.

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